Windows of Opportunity: Turning Challenges into Growth with ICON’s Help

Parto Berookhim, owner of American Reliable Windows & Doors, has built a strong reputation over the past 20 years for providing high-quality service to communities across Los Angeles. Like many small businesses, she faced unexpected challenges that impacted her ability to operate at full capacity. From natural disasters like the LA Fires to local construction disruptions, her business experienced setbacks that placed both her operations and her employees at risk. Determined to overcome these obstacles, Parto connected with ICON CDC’s BusinessSource Center for support. With the guidance of her Business Specialist, she received technical assistance in accessing disaster recovery resources, exploring procurement opportunities through RAMP LA, and pursuing business certifications that will open the door to government contracting.

She was also referred to workforce development programs to strengthen her hiring and training capacity. Through ICON’s support, Parto was able to stabilize her business, retain her team, and continue planning for future growth. What started as a period of uncertainty has now turned into an opportunity for resilience and expansion. Parto’s journey is a reminder that even during difficult times, small businesses don’t have to face challenges alone. With the right guidance and resources, businesses like American Reliable Windows & Doors can recover, rebuild, and thrive.

If you’re a homeowner or business in need of quality window and door services, reach out to American Reliable Windows & Doors for expert, reliable work.

Located at 6161 Van Nuys Blvd, Van Nuys, CA 91401. Call them today (818) 787-1101

And if you’re a small business facing similar challenges, know that ICON CDC is here to

support you every step of the way.