Launching Sunday in Rome: A Brand Built with Strategy

Ani Topchyan visited the South Valley Business Source Center with a vision to launch her own clothing brand, Sunday in Rome, Inc. She built her concept on a strong professional background in marketing and sales, along with her growing influence as a TikTok content creator. With experience at companies such as Paychex and an accounting software firm, Ani came prepared with a clear understanding of her target market and growth potential. However, she needed guidance to formally establish and fund her business. During her initial consultation with a Senior Business Advisor, Ani received step-by-step assistance with business formation and compliance requirements.

After discussing her goals, she chose to incorporate as an S Corporation to obtain liability protection and potential tax advantages. She was also advised on key regulatory requirements, including obtaining a California Seller’s Permit and registering for a City of Los Angeles Business Tax Registration Certificate (BTRC). Through continued one-on-one, in-person support, the Senior Business Advisor helped Ani successfully secure both her Seller’s Permit and BTRC, ensuring her business was fully compliant with state and local regulations. She was also educated on the importance of ongoing tax compliance and annual reporting, positioning her business to operate without interruption, avoid penalties, and build credibility with customers and future lenders.

As Ani prepared to scale, she returned to explore access to capital for inventory and marketing. During a loan consultation, her financial profile was reviewed, and funding options aligned with her credit and savings were discussed. She received hands-on loan packaging assistance and support in identifying an appropriate lender. Ani moved forward with an $8,000 loan application, which was successfully submitted to Accessity—a critical step toward launching and growing her brand. With the support of the South Valley Business Source Center, Ani successfully established her business entity, achieved full regulatory compliance, and took meaningful steps toward securing startup capital. She is now well-positioned to launch Sunday in Rome, Inc., leverage her digital platform, and pursue long-term growth with confidence. The business is located in Council District 2.

Please visit the website https://sundaysinrome.com/.

Social media:

Instagram - https://www.instagram.com/sundaysinrome/

TikTok - https://www.tiktok.com/@sundaysinrome