Santos “Leo” Hernandez – Launching Dignity Moving and Storage LLC

After more than a decade of experience working in the moving industry, Santos “Leo” decided it was time to take the next step—launching his own professional moving services business. With a strong background in providing reliable and efficient moving assistance, Santos wanted to create a company that reflected his values of care, respect, and professionalism. This vision led to the creation of Dignity Moving and Storage LLC, a business dedicated to providing customers with personalized and trustworthy moving experiences.

Although he had already formed his LLC, Santos soon discovered that there were additional licensing and permitting requirements necessary to operate legally within the City of Los Angeles. Unsure of where to begin, he turned to ICON CDC’s North Valley Business Source Center for guidance.

Through one-on-one technical assistance, ICON CDC helped Santos navigate each step of the startup process. The team reviewed his business plan and website, provided detailed guidance on registering his Business Tax Registration Certificate (BTRC), and explained how to keep it in good standing with the City of Los Angeles. Additionally, ICON CDC provided consultation and resources on business insurance, helping Santos ensure his company met compliance standards and was fully protected.

Thanks to the dedicated support from ICON CDC, Santos successfully established all the necessary licenses and permits to launch Dignity Moving and Storage LLC. He now operates his business during his free hours outside of his full-time job, steadily building his client base and brand presence.

Santos’s journey is a powerful example of how expertise, determination, and the right technical assistance can turn years of experience into a successful entrepreneurial venture. ICON CDC is proud to have supported Dignity Moving and Storage LLC in bringing professional and reliable moving services to the Los Angeles community.

[Testimonial]

“Estoy muy agradecido con ICON CDC por toda la ayuda que me brindaron para establecer mi negocio, Dignity Moving and Storage LLC. Gracias a su orientación pude obtener mis licencias y permisos correctamente y aprender cómo mantener mi negocio en cumplimiento con la ciudad de Los Ángeles.

— Santos “Leo”, Propietario de Dignity Moving and Storage LLC

Instagram: https://www.instagram.com/dignitymovingstorage/ 

Facebook: https://www.facebook.com/p/Dignity-moving-storage-61578608113717/ 

Previous
Previous

Policy con Pan Dulce 2025 Brings Leaders and Entrepreneurs Together to Discuss Small Business Issues Across Los Angeles

Next
Next

Entrepreneur Training Program Kicks Off Fall 2025 Cohort