Sylmar Rods - Launching a Home-Based Business in Sylmar with ICON CDC’s Support
In July 2025, Daniel officially launched his home-based business in Sylmar, crafting and selling custom fishing rods that are now making waves among fishing enthusiasts across Southern California. What began as a passion project has rapidly grown into a thriving enterprise. Within just a few months, Daniel has attracted over 1,000 followers on social media and is generating strong sales through direct customer orders.
Daniel’s entrepreneurial journey began when he visited the North Valley Business Source Center (NVBSC), operated by ICON CDC, seeking guidance on how to turn his hobby into a formal business. During an initial Business Needs Assessment on July 1, 2025, the NVBSC Specialist helped Daniel map out his vision and identify the key steps to get started. This included publishing a Fictitious Business Name (DBA), obtaining an Employer Identification Number (EIN), registering for a Business Tax Registration Certificate (BTRC) with the City of Los Angeles, and applying for a California seller’s permit through the Department of Tax and Fee Administration (CDTFA).
With the legal foundation of his business in place, the NVBSC Specialist also provided Daniel with marketing strategies and opportunities to promote his products at pop-up events and online marketplaces. Since then, his custom fishing rods have gained a dedicated following, and his business continues to grow steadily.
Daniel’s success is a testament to the power of personalized guidance and hands-on technical assistance. Thanks to the support of ICON CDC’s North Valley Business Source Center, Daniel was able to navigate the licensing and permit process, transform his passion into a business, and successfully launch his brand in Sylmar.
“ICON CDC helped me turn my passion into a real business. I wouldn’t be here without their guidance.”
— Daniel, Owner
Social Media Accounts:
Instagram https://www.instagram.com/sylmar_rods/
